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Hurt Locker Sales Soar After Oscar Sweep
DVD sales of bomb disposal drama Hurt Locker have soared since the low-budget film won a surprise six Oscars.
The dramatic story of a US team in Iraq eclipsed Avatar at the event, picking up the two biggest awards of the night - best picture and best director for Kathryn Bigelow.
HMV said sales of the low-budget film on DVD have tripled since last week and the movie is now the store's biggest seller.
Rudy Osorio from HMV told Sky News Online: "Because the movie was one of the lowest-grossing best picture winners of all time there are clearly a huge amount of people that haven't seen it and now want to catch up."
The film is also selling well online. On Amazon.co.uk, one of the UK's biggest DVD retailers, the film is currently topping the format's sales chart.
Sky Movies also reports a "significant increase" in demand to watch the film on its Sky Box Office pay-per-view service, since Sunday's awards.
Director of Sky Box Office, Ian Lewis said: "The buzz prior to the Oscars has helped boost viewing figures to exceed our expectations.
"Now given its awards success, we anticipate a further increase in buys from now into April."
The trend for a film to do well after Oscar success is well known and called 'Oscar bounce'.
It normally breathes new life into a film's cinema run.
But because the Hurt Locker was released in the UK in September last year its cinema run is largely over, so instead that bounce is being felt on DVD.
© Sky News 2010
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